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SEO Include your target keywords terms in your descriptions to show that your content is relevant to the term. Image alt text: Include alt text with every image you use on your site. Image alt text describes the content of your images so Google can recognize and associate that with a given topic. Ideally, most of your images relate to one of your key terms, so including keywords that includes your keywords can have SEO benefit. It should be said that each of these tactics require familiarity with the basic back-end structure of your website. Make sure you consult with your site administrator or consider hiring an SEO company that you can consult to make sure you properly adjust these functions. Content Marketing: Blogging and Guest Posting Content marketing allows you to leverage content as a marketing tool. Specifically, it provides two primary benefits: Engaging customers: Your content can both attract new customers by communicating your value proposition and retain existing customers by producing content about topics you know they are interested in. Improving search ranking: Content marketing efforts can drive traffic to your site, reduce bounce rate, and earn backlinks – all of which have a positive SEO impact . Two of the most familiar forms of content marketing are blogging and guest posting. If you are able to maintain a consistent and high-quality blog on your site and take advantage of guest posting opportunities, you can achieve both of the core benefits of content marketing.

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The service, which resolves customer disputes, said victims who lost money had a good chance of being reimbursed. "It's not fair to automatically call a customer grossly negligent simply because they've fallen for a scam. "That's especially true in light of the sophisticated way criminals exploit banks' security systems - and convince customers that their money is at risk," said Caroline Wayman, chief ombudsman and chief executive of the Financial Ombudsman Service. She said when a customer had fallen for a fraud or a scam, typically both they and the bank denied they had done anything wrong. One customer called Brian contacted the Ombudsman service after his bank refused to refund him £7,000 in a text message scam. Brian received a message he thought was from his bank and unwittingly gave out his security details and passcodes. As a result, the bank said he had been grossly negligent and refused to refund the money. After reviewing the details, the Ombudsman decided it was a sophisticated fraud, and that the fraudsters had gained Brian's trust and therefore his actions were reasonable. They forced the bank to reimburse Brian's £7,000. Another fraud victim called Jas contacted the Ombudsman over several large withdrawals on her monthly statement which she didn't recognise.

https://www.bbc.co.uk/news/business-45265609

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